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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software including versions of Lorem Ipsum.

$40K+ REVENUE GENERATED

695 PURCHASES · 5 CAMPAIGNS

Supplements is a brutal category to run cold. Skeptical buyers, tight claims, everyone selling the same promise.

So I built a batch, tested it cold, and let the winners scale. We're still working together.

$873K+ REVENUE · 4,214 PURCHASES

Keeping a 2x at 8-Figure Scale

So this was a luggage brand, already big, already doing 8 figures when they brought me in.

At that size you can't afford a slump. Every batch has to keep the account profitable while spend keeps climbing. That's a different kind of pressure than launching something new.

I kept the angles coming and let the winners carry the budget. Ended up around $873K back on $426K spent.

$0 → $200K+ · 90 DAYS

From $0 to $200K+ Spend in 90 Days

A skincare brand I'd worked with before decided to launch something new, and brought me in from day one. Fresh account, zero data, zero winning history. In 90 days, the creative found several clear winners that scaled past $200K in spend together.

That brand is now an 8-figure DTC skincare brand.