Supplements is a brutal category to run cold. Skeptical buyers, tight claims, everyone selling the same promise.
So I built a batch, tested it cold, and let the winners scale. We're still working together.
$873K+ REVENUE · 4,214 PURCHASES
Keeping a 2x at 8-Figure Scale
So this was a luggage brand, already big, already doing 8 figures when they brought me in.
At that size you can't afford a slump. Every batch has to keep the account profitable while spend keeps climbing. That's a different kind of pressure than launching something new.
I kept the angles coming and let the winners carry the budget. Ended up around $873K back on $426K spent.
$0 → $200K+ · 90 DAYS
From $0 to $200K+ Spend in 90 Days
A skincare brand I'd worked with before decided to launch something new, and brought me in from day one. Fresh account, zero data, zero winning history. In 90 days, the creative found several clear winners that scaled past $200K in spend together.
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